Working on a Personal Relationship Manager

I got asked if I wanted to work on a Personal Relationship Manger. I politely declined, and wrote the reasons why:

On the technical side

if you’re going to be writing something to help do relationship management, it’d better be really constrained and focused in scope. Because we often use umbrella terms to mean different, but related things, it’s really easy to build assumptions into the software that doesn’t serve large segments of your users. For example, we built Noteleaf to cover ‘meetings’, but the workflow we had only meant to cover ‘coffee meetings between founders’. We had all sorts of people sign up for it that we weren’t built for, since they saw ‘meetings’, and thought it applied to them. As a result, we got a hodge-podge of user feedback that we couldn’t decipher at the time, because it was actually different segments of users having completely different needs and jobs to be done. That’s not to say it can’t be done in the near future. DNNs may be able to handle all the different variations of ‘meetings’, but that’s mostly just hand-waving on my part, than anything concrete.

On the business side

Most people don’t care enough about managing their personal relationships to pay for it, and hence, it’ll be really difficult to build a business on top of it. That’s why most relationship software are CRMs, as businesses care alot about knowing who their customers are and what they’ll buy. On the flip side, the closest we come to a personal relationship manager is facebook and other social networks. And even then, it’s not so much about the management (managing is work…no one want to do work), but getting news (pictures and text) about their friends. It seems like there’s a new social network about every 7 years or so. AOL IM ~1997, FB 2004, Instagram 2010/Snapchat 2011. 2018 might be ripe for another one. I’m not sure if it’s because teenagers don’t like being where the adults are or what, but that seems to happen. If you want to work on something related to personal relationship manager, I’d work on a new email (search for DotMail). People get tons of email and really hate their email client, and are excited for something that works better. You should really understand why people use email (i.e. people use it as a todo list rather than point to point messaging, or people use it to transfer files between their devices). before attempting it. However, be forewarned that email protocols are old and shitty to work with. It’s a lot of work to get something basic up and running.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s